About Us

Welcome to MINI of Portland, Oregon's exclusive MINI dealership, serving Portland, Bend, Eugene, Medford, Roseburg, Salem, Beaverton, Lake Oswego, Hillsboro, Oregon and Vancouver, WA.


I'm Mike Ruef the General Manager for MINI of Portland, Oregon's exclusive MINI Dealership at 9134 SW Canyon Rd. in Portland, OR.

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Certified: MINI of Portland


MINI of Portland's parent company, Lithia Motors, is a true Oregon success story which began as a single Plymouth dealership in Ashland, OR in 1946 and has grown into one of the largest dealership groups in the United States.

Though publically traded (NYSE: LAD), Lithia is headquartered in Medford, OR and we are proud to maintain our Oregon roots while doing business in local communities.

We don't want to sell you just one vehicle. "Earn Customers for Life" is one of Lithia's core values so you can rest assured that we stand behind our work with superior customer service, fair pricing and a great selection of new MINI and quality pre-owned vehicles.


Pressure-Free Sales Experience
We truly believe in service and our first priority is to help you find the car, truck, or SUV that's right for you...Period. We let you shop the way you want to shop and we're here to answer your questions that will make the process easier for you.

MINI of Portland will put you in the driver's seat and will respect your time with a pressure-free sales experience.

Top Value For Your Trade
Because we're part of one of the largest network of automotive dealerships, we're confident MINI of Portland can offer you extraordinary value for your trade-in. With our trade-in tool, it's easy to find out what what your car, truck or SUV is worth in minutes.

Easy Lease and Finance Process
Our finance experts can help you with an expiring MINI lease or vehicle financing in a stress-free environment.We have a strong and committed sales staff with many years of experience to satisfy your MINI needs.


Every MINI Next Certified Pre Owned vehicle is less than 5 years old, has fewer than 60,000 Miles, is reconditioned by factory-trained technicians with genuine MINI factory parts. Our factory reconditioning work is covered up to 6 years or 100,000 miles, whichever comes first and is covered by a 24/7 Roadside Assistance Plan.

Unlike some dealers, all MINI of Portland pre-owned vehicles must pass Lithia's Vehicle Quality Inspection process and reconditioning process. If it doesn't pass, we don't sell it...Period!

All of our pre-owned vehicles with fewer than 80,000 miles come with Lithia's Assured 60 day/3,000 mile pre-owned warranty and a Auto Check vehicle history report for buying peace of mind.

Our Value Pre-Owned with more than 80,000 miles come standard with a clean title guarantee, an Auto Check vehicle history report and all of our pre-owned vehicles come with the option to purchase a Lithia Assured Extended Service Contract.


In addition to MINI Coopers, we proudly work on all makes and models and all of our work is backed up by Lithia's Service Guarantees, including a 3 Year/50,000 mile repair warranty.

Our crack detail department offers many services to keep your MINI looking as sharp as the day you bought it!


While MINI of Portland may be new, it seems we're already making an impression on the communities we serve. Here are some of the things folks are saying about MINI of Portland.

Did you enjoy your experience?

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We look forward to serving you! - Mike

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